“Someone once described me as just a fan who’d got his hands on a mixing desk, They were probably trying to be nasty, but I took it as a compliment – that’s exactly what I am!”
For thirty-odd years now, forward-thinking sound scientist and mixologist Adrian Sherwood has been dubbing it up, keeping the faith when others have fallen away and blowing minds and speakers alike.
Producer, remixer, and undisputed patriarch of the British dub collective/record label On-U Sound, Adrian Sherwood has long been regarded as one of the most innovative and influential artists in contemporary dance and modern reggae music. His talent for creating musical space, suspense, sensations and textures have enabled him to pioneer a distinctive fusion of dub, rock, reggae and dance that challenges tradition not only in roots circles, but also in the pop world at large.
"I'd rather try and create a niche amongst like minded people, and create our own little market place be that 5, 50 or 500,000 sales and also be true to our principles of making things, and to your own spirit that you put into the work.”
Born in 1958, Sherwood first surfaced during the mid '70s and formed On-U Sound in 1981. While the On-U Sound crew's original focus was on live performances, the emphasis soon switched to making records and Sherwood began mixing and matching lineups, resulting in new acts including New Age Steppers, African Head Charge, Mark Stewart & Maffia, and Doctor Pablo & the Dub Syndicate.
All of these early records, according to Rock: The Rough Guide were "phenomenal--generally bass-heavy with outlandish dubbing from Sherwood, who worked the mixing desk as an instrument in itself."
Long influential and innovative on the U.K. reggae scene, Sherwood's distinctive production style soon began attracting interest from acts outside of the dub community and by the early-'80s Sherwood was among the most visible producers and remixers in all of contemporary music working on tracks for artists as varied as Depeche Mode, Primal Scream, Einsturzende Neubaten, Simply Red, the Woodentops, and Ministry. He became increasingly involved in industrial music as the decade wore on, producing tracks for Cabaret Voltaire, Skinny Puppy, KMFDM, and Nine Inch Nails, and although On-U Sound continued to reflect its leader's eclectic tastes, the label remained a top reggae outlet.
In 2003 he launched his solo artist career with Never Trust a Hippy, which was followed in 2006 by Becoming a Cliché. Both were released by On-U in conjunction with the Real World label.
Still one of the most sought-after producers in the contemporary music industry, Adrian Sherwood and his progressive style and interest in developing new ideas continue to propel On-U Sound's ongoing success.
"Music is lovely because it stimulates people, superficial music doesn't. If you make something that you put your heart and soul into and really try to push it so it leaps out the speakers at you, and if there's a good feel to it, then you've achieved something."